Capabilities - Tourism

TTC works across the world in the tourism sector covering local, regional and national strategies. We provide realistic approaches to tourism development and marketing, focusing on the development of strategies and plans which set stretching but achievable goals.

We inform our clients through our up to the minute knowledge of world tourism trends which we place in the context of the country, region or local area. We take into account local trends and issues and consult widely to achieve consensus over the way forward.
TTC prides itself in identifying with the client and understanding the special issues and concerns that can impact on the people as well as the economy.

We believe fervently in developing sustainable tourism. The following case studies indicate the range of what we do in tourism:

Europe: Changing Marketplace- A Strategic Review & Action Plan for Growing Tourism from the European Market

A major strategic review of the opportunities for Irish tourism in Europe was completed for Tourism Ireland in 2008. The review indicated the extent of change in the European marketplace and the need to develop a new and highly focused approach. The temptation to spread resources too thinly across the many countries opened up for tourism was highlighted.

The outcome of the review is a new strategy for Tourism Ireland and a new approach to the European marketplace

North America: Land of Opportunity - A Strategic Review & Action Plan for Growing Tourism from the North American Market

A major strategic review of the opportunities for Irish tourism in North America was completed for Tourism Ireland in 2006. The review conclusively points to a changed marketplace, increased competition and greater challenges. While Ireland has been notably successful in growing numbers of Americans visitors, the market is changing, how consumers view their vacation, their values and how the plan and purchase travel is fast changing.

The outcome of the review is a new strategy for Tourism Ireland and the industry – who and where are Ireland’s best prospects; how best to communicate with them and to ensure that the Ireland product is on the right shelves. The end product is an integrated action plan for the next 6 years, with a target of 1.5 million North American visitors by 2013.

North America: Land of Opportunity. An Action Plan for Growing Tourism from the United States and Canada to the Island of Ireland is available to download from www.tourismireland.com/corporate

Northern Ireland Tourism Statistics

TTC has completed a major review of tourism statistics in Northern Ireland for NITB and DETI. The review examined the methodology of existing statistical surveys and proposed some changes. It also considered the position of Tourism Satellite Accounts for Northern Ireland and made recommendations in relation to these and to economic impact.

Grenada

TTC has completed a review of the Grenada Board of Tourism for the Commonwealth Secretariat and the Grenada Government. The review examined the complete structure of the organisation including legislation, functions, staffing and priorities. A major industry survey was carried out on-line and a comprehensive staff review undertaken both face-to-face and on-line. Recommendations were presented to the new Government of Grenada and are now being implemented to ensure that the organisation is ready to face the current challenge of delivering successful international tourism.

St Maarten

TTC has completed a major carrying capacity study for tourism in this Caribbean paradise island. As with many such destinations there is concern over the effects of tourism and the issue of sustainability has come to the fore. TTC is pioneering a new approach to carrying capacity that will ensure that the island can develop its tourism industry but within sustainable limits. The capacity study has been followed with the development of a Tourism Strategy for the island prepared by TTC.

Ireland

TTC developed Regional Strategies for Fáilte Ireland's new regions in 2007. These were the first regional development strategies for the regions covering development, marketing, business development and visitor servicing. The regional strategies were launched in 2007 and covered the following regions: Ireland West; North West; Midlands -East, South East and Cork-Kerry.

Cyprus

TTC developed a Tourism Strategy for the Free Famagusta region. In Spring 2004 TTC carried out a study of the potential impact of the ANNAN PEACE PLAN on the tourism industry of the island of Cyprus. The work was commissioned by the Cyprus Tourism Organisation. The Secretary General of the United Nation's Peace Plan for Cyprus would have had major impacts on the governance of both parts of the island and on the structures, delivery and competition in relation to the tourism industry. TTC examined potential impacts on tourism in the Republic and Occupied North and carried out comparative quality assessments as well as economic impact studies. The Peace Plan was rejected by the Republic of Cyprus after a referendum.

England - Port of Southampton

TTC has completed a cruise strategy for the Southampton Partnership working with Roger Tym & Partners. Southampton is the UK 's largest cruise home port and will always be associated with Cunard and P&O. It has over 50% of the UK cruise market and the strategy examines how to maximise growth and ensure sustainability. It also examined the economic impact of cruise tourism in the area and made recommendations on ways of increasing local employment impacts. A new approach to Port of Call Cruising is also developed.

England - Cumbria Equine Tourism Study

TTC has completed this strategy for the growth of equine tourism in Cumbria –one of England's most well known and attractive tourism regions. The Lake District is best known for its walking product but it has major opportunities in horse holidays particularly in the east of the region.

Short Breaks Action Plan

NITB commissioned TTC to prepare a Short Breaks Action Plan as part of its suite of Winning Themes. As short breaks play an increasingly important role in tourism coupled with the rise of Low Cost Carriers and Dynamic Packaging this Plan took on considerable marketing significance.