Shannon Development Tourism Product Identification Study

TTC was commissioned by Shannon Development in 2008 to examine tourism performance across this key Irish region and identify the potential for new tourism products to transform and sustain tourism performance. After an exhaustive process firm recommendations were made relating to the development of Limerick City, the Burren in County Clare and Lough Derg.
Fáilte Ireland – Regional Development & Marketing Plans
TTC
was commissioned to undertake the preparation of development and marketing
plans for five Irish regions. Fáilte Ireland has now established
the regional companies as part of its responsibilities and the new plans
will direct the regional approach and priorities in the coming years.
The plans were launched in Autumn 2007.
Tourism Ireland – North American Marketing Strategy - European Strategy

TTC undertook a major review of Tourism Ireland's marketing approach and strategy in North America. This review examined priorities across the market, delivery mechanisms and effectiveness of media and new technology. It has had a profound impact on the approach to this key market.
In 2008 TTC was commissioned by Tourism Ireland to undertake a major review of the European markets including 'new' markets in the old East.
Irish Tourism Industry Confederation
TTC
provides ongoing guidance and direction to ‘captains' of the Irish
tourism industry through the Irish Tourism Industry Confederation (ITIC).
TTC prepared a comprehensive national tourism strategy and vision for
Ireland in the third millennium covering the case for investment in tourism,
funding requirements, a strategy for tourism growth, and priorities and
targets for the tourism sector; defines role of government and industry
in tourism; recommendations for improved profitability.
Tourism Policy
TTC
has been closely involved in the formulation of Tourism Policy, working
with the ‘Tourism Policy Review Group' comprising the Irish Government,
Tourism Ireland and Fáilte Ireland, as well as tourism representative
groups - ITIC, Irish Hotels Federation (IHF).
Air Transport Analysis
TTC
maintains a unique database of air and sea routes to Ireland North and
South and provides monthly commentary on developments, capacity, fares
and trends on a subscription basis. Seasonal trend analysis is also available
and an annual dossier prepared with insightful commentary and analysis
that is of value to aviation, tourism and economic interests. Tailor made
analysis can be provided for specific requests. If you are interested
please contact us through our contact page.
National Conference Centre, Dublin
TTC
has project managed this key development for business tourism in Ireland
for a major private sector client. From concept to planning inquiry through
market planning, feasibility, operational capability and funding - TTC
has organised and managed the development process. TTC's client Treasury
Holdings is now well ahead with construction of this internationally important
project.